Uma agenda para os observatórios da imprensa: a avaliação da qualidade editorial

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Resumo: O cenário jornalístico atual impõe desafios à atividade de crítica de mídia, dada a variedade dos produtores de conteúdo atualmente disponíveis e a variedade de problemas que emergem em proporções antes inexistentes. Os observatórios de
  © 2017. Revista internacional de Comunicación y Desarrollo, 6, 83-96, ISSN e2386-373 0 83  Artículos Josenildo Luiz Guerra Resumo O cenário jornalístico atual impõe desaos à atividade de crítica de mídia, dada a  variedade dos produtores de conteúdo atualmente disponíveis e a variedade de problemas que emergem em proporções antes inexistentes. Os observatórios de imprensa, espaços privilegiados para a reexão e a avaliação crítica do trabalho  jornalístico, têm tradicionalmente se dedicado à observação e a scalização das práticas que desrespeitam valores prossionais e democráticos, entre outras ativi‐dades (Rebouças e Cunha, 2010). Com este artigo, propomos uma nova ação críti‐ca: a avaliação da qualidade editorial. Esta prática distingue-se pela necessidade de orientar-se para a medição de desempenho, isto é, o emprego de métodos através dos quais se atribuam graus de performance às organizações de acordo com o cumprimento de suas responsabilidades jornalísticas. A avaliação resultante pode‐ria permitir a distinção entre organizações mais compromissadas e efetivas em seus resultados e outras que, no limite, poderiam até mesmo ter rebaixado seu “status jornalístico” devido ao não atendimento das responsabilidades básicas as‐sumidas ao se declararem jornalísticas.  Abstract Given the variety of content producers and its resulting problems of unpreceden‐ted proportions, the current state of journalism poses certain challenges to media criticism. Traditionally, press observatories (privileged spaces for reection and critical evaluation of journalistic work) have been dedicated to the observation and monitoring of practices that disregard professional and democratic values, among other activities (Rebouças e Cunha, 2010). In that regard, the following ar‐ Uma agenda para os observatórios de imprensa: a avaliação da qualidade editorial  An agenda for press observatories: the evaluation of editorial quality  Õ Mrvhqlogr Oxl} Jxhuud Xqlyhuvlgdgh Ihghudo gh Vhujlsh +XIV,/ Eudvlo GRL= kwws=22g{1grl1ruj2431486372ulfg151916<75 ` Ihfkd gh uhfhsfl™q= 49 gh iheuhur gh 534: Ihfkd gh dfhswdfl™q= 48 gh mxqlr gh 534: ^ NOTAS BIOGRÁFICAS Josenildo Luiz Guerra  é professor da Universidade Federal de Sergipe (UFS), Brasil. É autor do livro O percurso interpretativo na produção da notícia: verdade e relevância como parâmetros de qualidade jornalística (Editora UFS, 2008) e um dos organizadores do libro Crítica do Jornalismo no Brasil: qualidade, produção e direito à informação (LabCom, 2016), que reúne artigos de pesquisadores vinculados à Rede Nacional de Observatórios da Imprensa (Renoi). Coordena o Programa de Pesquisa em Qualidade, Inovação e Tecnologia Aplicada ao Jornalismo (Qualijor), no âmbito do qual tem pesquisado e desenvolvido metodologias de avaliação de qualidade jornalística, inclusive, com o desenvolvimento de sowares para implementar processos de avaliação.Contacto:  jl_guerra@uol.com.br  © 2017. Revista internacional de Comunicación y Desarrollo, 6, 83-96, ISSN e2386-373 0 84 Uma agenda para os observatórios de imprensa: a avaliação da qualidade editorial ticle proposes a new critical approach, namely, the evaluation of editorial quality. Such practice is distinguished by the need to create the tools to measure perfor‐mance. In other words, the aim here is to assign performance levels to organizati‐ons according to the fulllment of their journalistic responsibilities. e resulting evaluation could allow the distinction between more committed and effective or‐ganizations and others that could even have their "journalistic status" lowered due to the non-fulllment of the basic responsibilities assumed when declaring them‐selves journalistic. Palavras-chave: Jornalismo; Observatórios; Qualidade; Avaliação; Democracia Keywords  Journalism; Press Observatories; Quality; Evaluation; Democracy  Sumário 1. Observar a qualidade jornalística2. Observatórios: pers de atuação e natureza3. Observatórios: ação especializada4. Observatórios para a qualidade editorial5. Conclusão Contents 1. Observe journalistic quality 2. Observatories: performance prole e nature3. Observatories: specialized action4. Observatories for editorial quality 5. Conclusion  © 2017. 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